You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
Podcasts have become one of the most direct ways brands can reach their consumers. They are intimate, authentic and they hold our attention. But, they are also often quite niche and it can be a real challenge to find ways to grow your audience…
The Christmas period is notoriously hard for podcasters. On one hand, people are getting new devices around the festive period and looking for new shows, and on the other… you run the risk of being bumped off the feed for a brand new and shiny pod.
If you have an interview show, or occasionally like to have a co-host, picking the right people to come on your podcast might be the answer to your discoverability woes.