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Are Your Host Reads CAP-compliant? They Should Be.
Up until now, podcasting has only been partly covered by advertising regulations, but now the ASA have released clear rules about the medium. Here is your full guide on what their new report says and what your host reads should sound like from now.
What Does Everyone Need To Know About Podcast Marketing?
Last week, the team attended The Podcast Show in London – where all podcasting professionals were able to discuss the pressing issues facing us today. Here are our takeaways.
The Podcast Election Year: Our Event to Get Your Show Ready
On Tuesday, May 14th, we hosted our friends and colleagues in news and current affairs podcasting for a breakfast and insights morning in Central London. Here are the key takeaways from that morning and all the pictures from the event, too!
The Power of a Friendly Voice: How Episode-Specific Host-Read Ads Can Promote Your Show
Ads in podcasts are not news. And neither are host-reads. But, there are tricks to make your host reads more effective…
Make Listeners Fall In Love with Your Podcast This Valentine’s Day
Valentine’s isn’t just for chocolates, flowers and cuddly teddy bears – it is also a chance for you to engage your listeners and get more love for your podcast, too.
Call-To-Action Tips to Make Your Podcast Listeners Stick Around
You’ve probably heard the tried-and-tested ‘find us wherever you get your podcasts’ line at the end of each episode of your favourite show, but there is a bit more to a well-crafted Call-To-Action.
Your Guide to Considering Influencer Marketing in Podcasts
Influencers have been helping brands reach their customers when it comes to new product launches for a long while now, and while Instagram Reels and TikToks do drive sales, we are here to tell you to also look at podcasting as your next avenue for success.
What Apple’s New iOS Means for Your Podcast
Making sure your podcast appears correctly on Apple’s Podcasting app is always a battle worth fighting, and Apple’s new iOS has made some significant changes to how your show is now presented.
Podcast Discovery: The Launch to Remember
We are finally, officially, launched! Podcast Discovery launch party took place on November 28th in London and it is safe to say, no one will forget the party in a hurry.
Naming Your Podcast: 6 Rules to Follow
Your podcast name is going to follow you. Literally, follow you – everywhere. You need a name that is not only memorable and catchy, but also performs well on the apps and with listeners.