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Why Your Podcast Needs an Organic and Paid Marketing Strategy
Leaning into paid and organic marketing strategies at the same time would give your podcast the most chance of success – but why?
Your Marketing Checklist to Launch Your Podcast (with Deadlines to Follow!)
Your show launch is the first impression of your pod for your audience, so setting up your show for success means having a show launch plan. Follow our deadlines to get it right.
Comments on Spotify Podcasts? A New Way to Connect with Your Audience
Podcasters are now able to interact directly with their listeners through a Spotify comments section, so what does that mean for your show?
Why Your Branded Podcast Needs a LinkedIn Strategy (and What It Should Look Like)
Branded podcasts are notoriously hard to market because they exist in a different space… one where leads are just as vital as your brand awareness. Here is everything to consider when using LinkedIn for your show.
Your Press Plan: How to Execute a Successful Podcast PR Campaign
If you are still not sure how PR can work as part of your podcast marketing mix, then here are our five steps to a successful campaign.
The Hard (Marketing) Conversation: Everything You Need to Ask Your Podcast Host
Now that you have found the perfect host for your show and together you agree on the editorial strategy for your show, there is just one more thing you should discuss… your podcast’s marketing strategy.
Podcast Events: Are they worth it?
Podcast events have long been a subject of debate. Some podcasts even pride themselves on only recording their episodes live. But what about the rest of us – are podcast events worth it?
Reuse & Recycle: How and Why You Should Repurpose Your Podcast Eps
Turning your podcast episodes into content for your website, newsletter and even just repurposing part of your show on your feed can help you expand your reach and drive even more engagement with your brand.
Why Your Marketing Plan Should Come Before Podcast Production
Think about it: Podcasting is one of the only media formats where you could begin production without considering a solid marketing plan for launch and beyond. And that has to change.
Holiday-Proof Your Podcast: Your August Survival Guide
During the holiday season, we often see people’s habits and their listening preferences change, so what can you do to help your podcast survive this August?